Users will soon have a updated setting that allows them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a rise in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a label for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that many people enjoy content created using AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3 billion videos on its service labeled as artificially created. Overall, more than 100 m pieces of content are submitted to the service daily, making AI content a minor part of its total content library.
User Control Features
Viewers will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” option in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the tool cover politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its rules oblige content makers to identify lifelike AI-made content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will now add an “AI-made” watermark to content produced via its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This measure is designed to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for experts and institutions to develop learning resources about responsible artificial intelligence. This program will support non-profit groups specializing in educating computer science.
Platform Protection
The video-sharing app has defended its content review process, amid controversy over intentions to lay off a large number of content moderators in Britain. It is set to reduce hundreds of positions in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it is viewed by people. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is making a difference work at speed.”
